Manufacturers Are Investing in Customer Relationship Management (CRM) – Should You?

Sage CRM, Sage 100 ERP, and Acumatica Cloud ERP Offer Many Benefits

Surveys indicate that only a small percentage of the nation’s manufacturers currently use CRM or customer relationship management. Given that number, any manufacturer adopting CRM has a distinct competitive advantage. Additional research from IDG shows that the number of manufacturers interested in CRM is growing rapidly.

Early adopters of Sage CRM, Sage 100 ERP, and Acumatica Cloud ERP can benefit from improved communications, pane of glass views of customer data, and integration among marketing, sales and service departments. Early adopters realize distinct advantages over competitors.

More Manufacturers Investing in CRM

Included in the IDG survey was a question about manufacturers’ investments into customer relationship management tools. Among those surveyed, 63 percent invested in technology to help them leverage customer relationship management to increase new sales.

Approximately 76 percent of those who said they invested in their CRM saw an improvement in their business thanks to their investment. This is a marked improvement that could lead to increased sales and more profits.

ERP Systems Adding CRM

ERP systems such as Sage 100 ERP and Acumatica Cloud ERP offer a wealth of data for better business decisions. With the addition of CRM data, businesses have even better insights into customer wants, needs, and behavior that can fuel strategic growth.

Sales and marketing data, as well as customer service data, is often left out of the ERP equation. With the addition of CRM to your Sage 100 ERP or Acumatica Cloud ERP system, you’ve got a complete picture. Comprehensive data can be used to make better decisions throughout your organization.

Accurate data about your customers’ behavior can help you improve forecasting, enhance sales, and close more leads. With additional data, you can offer incentives when sales are down to woo customers back or find new customers through your CRM system’s lead generation capacities.

When choosing your ERP system, take into consideration its capacity to integrate CRM. Sage 100 ERP and Sage CRM work together well. Acumatica Cloud ERP also has CRM integration capabilities with other packages that make it a powerful tool for manufacturing.

Growth Remains Primary Concern

The IDG study also asked an interesting question that ties indirectly into the question of CRM investment. Respondents were asked, “When making technology investment decisions to address key business challenges, which of the following outcomes is most critical for your company?”

Optimizing for growth was cited as important by 26 percent of the respondents. With a robust customer relationship management system such as the Sage CRM, you can optimize your data for growth. Reports by sales rep, territory, customer type, and more provide insights into where to invest or divest interests.

The Customer is King

No matter how much technology changes the manufacturing industry, one thing remains certain: good customer service is the deciding point for many businesses. The better the service, the more customers a business acquires and retains. CRM systems can help you improve your service.

With Sage CRM, Sage 100 ERP, and Acumatica Cloud-ERP, you can provide exceptional service. The improved data access helps provide immediate access to key information so that customers can be assured that any questions they ask are answered consistently throughout your company.

According to Gartner research, cloud-based CRM accounted for 49 percent of all CRM revenues reported by service providers.  Cloud systems, such as Acumatica Cloud ERP, provide a flexible, scalable system that grows along with your business. It requires no special hardware to run and offers increased efficiencies too.

Don’t hesitate to investigate adding a CRM system to your manufacturing operation. As more manufacturers add CRM to their ERP systems, you’ll lose first on the scene competitive advantage. The early bird gets the worm – or the customer in this case. CRM is a winning tool for savvy manufacturers.

Emerald TC

Emerald TC helps manufacturers exploring the world of CRM. We offer Sage CRM and ERP systems such as Acumatica Cloud ERP and Sage 100 ERP to transform your business for the better. Contact us today and we will help you choose great solutions for your business.

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